Lead an incredibly talented team to tell the GitHub story and communicate our remarkable value to over 100 million software developers around the world. Responsible for brand, creative, film, events, and the infamous GitHub Shop.
Our first new “what is” video in 7 years had to tell the story of what the brand means to 100 million developers around the world, while demonstrating the value for start-ups, teams, individual and enterprises. We partnered with Buck to make something phenomenal.
With over 1,100 comments it’s hard to pick a favorite, but this one is nice “Did a GitHub ad really just make me cry?”
When conferences went virtual during the pandemic we realized our content had to compete with YouTube, Netflix, and everything else on the internet. So we turned the typical CEO tech keynote on its head and made ours short, fun, and nutrient rich (first new featured announced at :18… oh yes we did).
Find smart and awesome people (:wave: Emily Freeman), combine them with fantastic creative inspiration, a willingness to take a risk, and a strong production partner and produce something new, thought provoking, and inspirational.
Short, high-quality, and light-hearted videos designed to concisely communicate the value of GitHub’s most popular products and features.