New York Cruise Line

Recruited by new CEO Craig Kanarick (co-founder RazorFish, Mouth) to help revitalize this 72-year old sightseeing, entertainment, dining and transportation brand. Currently serving as interim Chief Marketing Officer responsible for redefining the company brands (including the iconic Circle Line, New York Water Taxi, Beast Speedboat, North River Lobster Company, et al), leading a website redesign project, building a 2018 marketing plan and reimagining the entire consumer experience.